MA in Journalism
Marketing Manager
Dora Crnčević Horvat is the Marketing Manager at SILAB Polyclinic, responsible for the development and implementation of marketing activities, patient communications, and strengthening the clinic’s brand presence. Her work focuses on connecting the professional expertise of the healthcare team with clear, accessible, and meaningful communication for patients.
She holds a Master’s degree in Journalism from the Faculty of Political Science, University of Zagreb. Throughout her career, she has gained extensive experience in marketing, communications, and project management through roles in marketing agencies and regional positions within international companies. She has been involved in the development and execution of marketing strategies, digital campaigns, and brand communication projects for both domestic and international brands across a variety of industries.
In her work, she emphasizes the importance of authentic communication, education, and building trust. She believes that high-quality healthcare begins with understanding the needs of patients and their families and ensuring that information is communicated clearly and effectively.